Learn how Cytovale partnered with Marco to throw the perfect product launch party — helping their employees reconnect in person for the first time in 2+ years.
Founded in 2013, Cytovale is a late-stage startup pioneering reliable medical diagnostics for fast-moving diseases. Their latest FDA-cleared offering is IntelliSep, a simple, intuitive solution for diagnosing sepsis — the #1 cause of death in hospitals — in under 10 minutes.
To celebrate the milestones of FDA approval and commercialization, Cytovale planned to host their first in-person event in over two years. However, they had to do so on an accelerated timeline without sacrificing quality. That’s when they brought in Marco.
“If we wanted this event to happen on this date, I needed help. This wasn’t something I could do on my own on this accelerated timeline. I didn’t have the connections or the time to research everything. That’s what led me to find a partner to help us pull this off.”
As an Executive Assistant at Cytovale, Jax Larrecou-Whipple always has a full plate — balancing standard EA duties, customer support, HR, and more. She’s thrown successful company events in the past, but the upcoming launch party had three curveballs:
Between the venues, food, staffers, and much more, she knew she could not execute this on her own. So, Jax began looking for a firm to assist — and soon discovered Marco.
After just one call with the Marco team, Jax knew Marco would bring the expertise, timeliness, and transparent communication she needed to get the job done.
Marco immediately got to work — executing a three-pronged solution:
“We really appreciated that added handholding and those personal touches,” Jax emphasizes. “It made us feel like we were being pampered, but it wasn’t smothery. It was just perfect.”
“From start to finish, our event with Marco was top-notch and perfect. From how we named the drinks to the space to the phenomenal photographer, it all went off without a hitch. Marco nailed the entire experience.”
Jax’s day-to-day workload as an EA is already intense. That’s why the Marco team has been so impactful: She saves crucial time and energy to focus on existing priorities across the business.
Plus, whether it’s planning another company-wide party or a small off-site for her executive leadership team, Marco’s impact comes at “super reasonable” pricing.
“I didn’t even have to research any venues. All of that sourcing and playing phone tag would’ve taken forever. Marco took care of all of that for me. And it came down to literally one or two hours of work.”
This launch party was a critical event for Cytovale — not just because of the company growth it signaled. It was also the first time many employees had gathered in person. Jax mentions this event was so important that their CEO even offered to pay for it out of pocket.
Once the entire team came together, the excitement was palpable. “We actually have more people coming into the office,” Jax highlights, “just because more relationships were formed.”
Thanks to Marco’s support on the event, the Cytovale team feels closer than ever — despite their physical distance. Looking forward, Jax is excited to keep nurturing that team camaraderie and partnering with Marco to do it.
“The event helped people realize, ‘I really love this community. I need to be together with my team. Even if it’s just once a week, I need to be there in person when Zoom doesn’t cut it.’ Events can be an investment, and this one was just very impactful.”